Tuesday, 20 September 2016
Evolution of modern technology has enabled small and medium businesses to change their business models. Today, most of the brick and mortar businesses go for digital marketing strategies to strengthen their marketing efforts.Many of the small business owners are still unsure about the benefits of digital or online marketing. From the initial stage of building a website to developing online brand, this strategy endeavors businesses to connect with new customers, generate leads and sell products or services.
The digital arena has offered great tools and techniques to the business owners to grow their business globally. Consider 10 reasons, why every business needs a digital marketing strategy:
Catch Up the Online Competition
Just having a website doesn’t mean that you will easily get a strong online presence. An effective SEO Service and digital marketing process drives traffic to your website and increases the conversion of leads or sales. Through this service, not only big businesses, but also small and medium sized businesses get plethora of resources to perform sales and marketing processes.
An Economical Marketing Approach Than Conventional Marketing
The affordability of digital marketing has been proven as a boon for the small and medium size businesses.They can easily hire this service and get more conversions at the lowest prices.
Increases Conversion rate
Rate of incoming traffic and converted leads are used to measure the profits of online businesses. The low conversion rate reduces the marketing efforts that deliver no profit at all. Traffic without conversion does not pay; hence, digital marketing service providers offer these campaigns (SEO, SMO, PPC, E-mail marketing etc.) by keeping conversion optimization on the top priority.
Generates Better Revenues
Higher conversion rate of sales is one of the major attribute of digital marketing services. It expands the profit margins and delivers higher revenues. Small and medium businesses get 3.3 times better chances to expand their workforce and open doors to reach the global market.
Opens Various Platforms To Interact With Targeted Audiences
It has been a crucial reason to choose a digital marketing over traditional approach.Internet or online marketing tools help businesses to get increased number interaction with targeted audiences.
Caters to the Mobile Consumers
Digital marketing campaigns also focus towards mobile consumers to pave the way for better business growth and faster expansion.
Builds Brand Reputation
Apart from, facilitating targeted traffic and audiences, digital marketing offers businesses a great potential to build brand reputation.Satisfied customers recommend other people about their great experience with your brand, service or product. Thus, it further works to reach the large marketplace and acquire business growth.
Delivers Better ROI for Marketing Investments
As digital marketing offers better revenues and branding, thus, it is considered as the best approach to boost the ROI than traditional marketing channels.
More traffic, more conversion & more ROI!!!
Friday, 9 September 2016
Blogging for your online business?Is writing a blog enough for your business?
Writing quality content for your business is enough to build an audience and get traffic. Did you think, it’s enough to promote your business?
Many of the bloggers think that the blog is an impartial thing and possesses one fixed purpose. In reality, a blog has great role to promote your business, product or profile. It renders two major opportunities as it directly happens on your website and indirectly at another platform.No doubt, just focusing on the quality content,let you earn money directly,but still you’re missing a big chunk of opportunities. Being an entrepreneur, you must underst and that just blogging in not enough.Consider the following strategies to reach more audiences through your blogs:
Get More Readers Through Social Media
Don’t leave your posts up to your engaged audience and let it spread in their circle also. If they share your blog posts with their friends, you will surely get better perspectives and dimensions to grow. Regularly updating social media channels with a new post just by a sentence and link it to your blog posts can help you to get increased number of readers.
Building audiences on social media channels through blog post updates is considered as the best approach ever for online marketing.
Turn Blog Content into Visual Content
Don’t forget, every social media user is not a reader. In this era, most of the people enjoy learning innovative things by informative graphics, image and voice. Informative image based content is easy to share,which possesses great value.Visual images and infographics easily stick in the mind, hence these approaches quickly boost SEO performance.
Writing valuable content and publishing it in an e-book format also assist to boost credibility and generate new business leads.
Get New Leads Through Distribution
In 2014, Matt Cutts remarked that Guest blogging is just going to spammy.
It can be fruitful if it is done in a right way. Guest blogging is not for ranking only, while it also establishes and improves the credibility among the readers. It lets the potential customers to inform about your industry. Sending your content to the blogger with more authority and higher ranking lets you reach more eyeballs as well as your website.
Content Marketing for Consistent Leads & Revenues
The best content marketing approach helps customers to make finest buying purchase after getting the knowledge and experience about the services and products.All search engines i.e. Google, Yahoo, and Bing directly address the searching, made by audiences through e-books, blogs, PowerPoint presentations, videos, infographics etc.
Hence, it becomes necessary to provide informative blog posts, demanded by audiences on the search engines. It can be developed for a purpose and restructured for several content pieces such as a business website, third party sites, email newsletters, video, slideshows, case studies, e-books etc.